Local idols are typically solo idols or groups that are mainly active in a specific region or city. They tend to promote a local product, the region as a whole or attractions in that region. They typically perform at select events or festivals. Local idols make up a large portion of active idols in Japan but aren't typically as well known as their national counterparts. Negicco is a well known example of a local idol group.
The Japanese wikipedia page for Local idols has a list for some of the groups based on prefecture and additional information about local idols.
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